Privacy guide

What are third-party cookies, and why do they matter?

Third-party cookies explained simply: how they differ from normal cookies, how they track you across Indian websites, and how to block them.

The simple answer

A first-party cookie is set by the site you are visiting, often for basic things like staying logged in. A third-party cookie is set by someone else, usually an advertising or tracking company embedded in the page.

Third-party cookies are what let trackers follow you from site to site. Blocking them is one of the simplest ways to reduce cross-site tracking, though it is not the only tracking method.

What to check

1
Know the difference between first and third party cookies.

If this is unclear, treat it as a signal to ask the company for a plain-English explanation.

2
Block third-party cookies in your browser.

If this is unclear, treat it as a signal to ask the company for a plain-English explanation.

3
Remember blocking cookies does not stop all tracking.

If this is unclear, treat it as a signal to ask the company for a plain-English explanation.

4
Check cookie settings on each browser you use.

If this is unclear, treat it as a signal to ask the company for a plain-English explanation.

From our investigation

Third-party cookies follow you around.

State of Privacy looks at cross-site tracking because third-party cookies, and newer methods, let companies connect your activity across many different websites.

What to do next

1
Turn on third-party cookie blocking in your browser.

Keep it practical: take one action, save proof, and avoid giving more data than the task needs.

2
Add a tracker-blocking extension.

Keep it practical: take one action, save proof, and avoid giving more data than the task needs.

3
Reject non-essential cookies on banners.

Keep it practical: take one action, save proof, and avoid giving more data than the task needs.

People also ask

What is the difference between first and third party cookies?

First-party cookies come from the site you visit; third-party cookies come from other companies embedded in the page, often for tracking.

Are third-party cookies bad?

They are mainly used for cross-site tracking and ads, so many people choose to block them.

Does blocking them stop all tracking?

No. Other methods like fingerprinting and server-side tracking exist, so blocking helps but is not complete.

If you are a company
Check your own website.

How many trackers run on your pages? Does your privacy policy name them? Can you answer a data-rights email? If you don't know, we can help you find out.

Talk to Meridian Bridge Strategy →
Your right under Indian law
Mera data mera hai.

Your personal data belongs to you. You can ask a company what it holds and how to raise a privacy request. The response depends on the applicable duties, identity checks and any retention requirements.

Get the template email →
Read the full investigation.

The public report shows what we found in the company records. Check the observation dates and method.

Read the reportEvidence summaryTry the experience