SPIndia tracker ecosystem
Ecosystem report
The top 25
trackers in
India.
We reviewed 107 Indian companies and captured the third-party trackers that appeared in public website sessions. We found 49 unique tracker products. The top 25 are shown here, ranked by how many sites each one appeared on.
107
Sites reviewed
25/49
Trackers shown
16
Are advertising
180
Times undisclosed
01
GT
Google Tag Manager
Google LLC
Tag ManagerUndisclosed 31×
Loads other trackers onto the page. The more it loads, the more you are watched.
87%
of sites
02
GA
Google Ads / DoubleClick
Google LLC
AdvertisingUndisclosed 16×
Follows you across websites to show you targeted ads based on what you browsed.
83%
of sites
03
GA
Google Analytics
Google LLC
AnalyticsUndisclosed 30×
Counts every page you open, every click, and how long you stay.
82%
of sites
04
MP
Meta Pixel
Meta Platforms, Inc.
AdvertisingUndisclosed 13×
Follows you across websites to show you targeted ads based on what you browsed.
67%
of sites
05
MA
Microsoft Advertising UET
Microsoft Corporation
AdvertisingUndisclosed 9×
Follows you across websites to show you targeted ads based on what you browsed.
45%
of sites
06
MC
Microsoft Clarity
Microsoft Corporation
Screen RecordingUndisclosed 40×Records sessions
Records your screen — your taps, scrolls, typing, and hesitation — like a video of your visit.
37%
of sites
07
G
GoKwik
GoKwik Commerce Solutions Pvt. Ltd.
Identity
Figures out who you are across different websites using your login or checkout details.
19%
of sites
08
CW
CleverTap Web SDK
CleverTap Pvt. Ltd.
MarketingUndisclosed 8×
Sends you emails, push notifications, and messages based on what you did on the website.
19%
of sites
09
LI
LinkedIn Insight Tag
LinkedIn Corporation
Social AdsUndisclosed 3×
Tells social media platforms what you did on this website so they can show you ads.
16%
of sites
10
CO
Criteo OneTag
Criteo SA
AdvertisingUndisclosed 3×
Follows you across websites to show you targeted ads based on what you browsed.
15%
of sites
11
SP
Shop Pay
Shopify Inc.
Checkout
Handles payments and checkout. Can also recognize you across different stores.
15%
of sites
12
TP
Taboola Pixel
Taboola, Inc.
AdvertisingUndisclosed 1×
Follows you across websites to show you targeted ads based on what you browsed.
13%
of sites
13
O
Outbrain
Outbrain Inc.
AdvertisingUndisclosed 1×
Follows you across websites to show you targeted ads based on what you browsed.
13%
of sites
14
X/
Xandr / AppNexus
Microsoft Corporation
AdvertisingUndisclosed 3×
Follows you across websites to show you targeted ads based on what you browsed.
12%
of sites
15
P
PubMatic
PubMatic, Inc.
AdvertisingUndisclosed 1×
Follows you across websites to show you targeted ads based on what you browsed.
10%
of sites
16
XA
X Ads Pixel
X Corp.
Social AdsUndisclosed 2×
Tells social media platforms what you did on this website so they can show you ads.
9%
of sites
17
SJ
Sentry JavaScript SDK
Functional Software, Inc.
MonitoringUndisclosed 6×
Watches for errors and slow pages. Less invasive, but still outside code running without your knowledge.
9%
of sites
18
T
Tapad
Tapad, Inc.
AdvertisingUndisclosed 2×
Follows you across websites to show you targeted ads based on what you browsed.
9%
of sites
19
3Y
360 Yield Center
360 Yield Center LLC
AdvertisingUndisclosed 2×
Follows you across websites to show you targeted ads based on what you browsed.
9%
of sites
20
CA
Colombia Audience Network
Times Internet Limited
AdvertisingUndisclosed 1×
Follows you across websites to show you targeted ads based on what you browsed.
9%
of sites
21
T
Teads
Teads
AdvertisingUndisclosed 1×
Follows you across websites to show you targeted ads based on what you browsed.
9%
of sites
22
WW
WebEngage Web SDK
Webklipper Technologies Pvt. Ltd.
MarketingUndisclosed 2×
Sends you emails, push notifications, and messages based on what you did on the website.
8%
of sites
23
SP
Snap Pixel
Snap Inc.
Social Ads
Tells social media platforms what you did on this website so they can show you ads.
8%
of sites
24
MW
MoEngage Web SDK
MoEngage Inc.
MarketingUndisclosed 4×
Sends you emails, push notifications, and messages based on what you did on the website.
8%
of sites
25
M/
Magnite / Rubicon Project
Magnite, Inc.
AdvertisingUndisclosed 1×
Follows you across websites to show you targeted ads based on what you browsed.
8%
of sites
+24 more

We observed 49 unique tracker products across 107 websites. Want the complete list?

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Methodology
Each company was visited once in a clean browser session. We captured the full HTTP archive (HAR) and identified third-party requests by matching against known tracker databases. "Undisclosed" means the tracker was not matched to the company's privacy policy in our public review.