What data does your smart TV collect about you?
How smart TVs in India track what you watch through ACR and apps, what is shared with advertisers, and how to turn the tracking down.
The simple answer
Smart TVs can track far more than you expect. Many use a feature that recognises what is on screen, across apps and even external devices, to build a viewing profile for advertising.
This viewing data can be shared with advertisers and partners. The good news is that most TVs let you turn down this tracking in the settings, if you know where to look.
What to check
If this is unclear, treat it as a signal to ask the company for a plain-English explanation.
If this is unclear, treat it as a signal to ask the company for a plain-English explanation.
If this is unclear, treat it as a signal to ask the company for a plain-English explanation.
If this is unclear, treat it as a signal to ask the company for a plain-English explanation.
Your TV can watch you back.
State of Privacy looks beyond the browser because tracking now reaches living rooms. A smart TV can build a viewing profile much like a website builds a browsing one.
What to do next
Keep it practical: take one action, save proof, and avoid giving more data than the task needs.
Keep it practical: take one action, save proof, and avoid giving more data than the task needs.
Keep it practical: take one action, save proof, and avoid giving more data than the task needs.
People also ask
Do smart TVs really track what I watch?
Many use on-screen recognition to build a viewing profile for advertising, across apps and inputs.
Can I stop it?
Most TVs let you turn off viewing-data collection and interest-based ads in settings.
Where is this data going?
It can be shared with advertisers and partners, so check the TV maker policy and settings.
How many trackers run on your pages? Does your privacy policy name them? Can you answer a data-rights email? If you don't know, we can help you find out.
Talk to Meridian Bridge Strategy →Your personal data belongs to you. Under DPDP, every company must tell you what they have and delete it if you ask. One email is all it takes.
Get the template email →We investigated 107 Indian company websites. The public report shows what we found.