What is FullStory? Deep session replay on Indian websites.
FullStory explained for users: detailed session replay and behaviour capture on Indian sites, what it can record, and the privacy concerns to check.
The simple answer
FullStory is a digital-experience tool that can capture detailed session replay: clicks, scrolls, navigation and interaction patterns across a website. It gives product teams a close view of how people actually use a page.
That depth is exactly why it deserves attention. The more precisely a tool can replay your behaviour, the more important it is that sensitive fields are masked and that users are told it is running.
What to check
If this is unclear, treat it as a signal to ask the company for a plain-English explanation.
If this is unclear, treat it as a signal to ask the company for a plain-English explanation.
If this is unclear, treat it as a signal to ask the company for a plain-English explanation.
If this is unclear, treat it as a signal to ask the company for a plain-English explanation.
Detailed replay needs clear disclosure.
In the investigation, replay tools were treated as sensitive because they reconstruct behaviour in detail. The stronger the capture, the stronger the disclosure should be.
What to do next
Keep it practical: take one action, save proof, and avoid giving more data than the task needs.
Keep it practical: take one action, save proof, and avoid giving more data than the task needs.
Keep it practical: take one action, save proof, and avoid giving more data than the task needs.
People also ask
Is FullStory a tracker?
It is a behaviour and session-replay tool, which makes it a high-signal form of tracking for privacy purposes.
Can it capture form data?
Replay can capture interactions; responsible setups mask sensitive fields, but this is hard to verify externally.
Why is replay a privacy concern?
Because it records how you behave, not just which pages you visit, so disclosure and masking matter a lot.
How many trackers run on your pages? Does your privacy policy name them? Can you answer a data-rights email? If you don't know, we can help you find out.
Talk to Meridian Bridge Strategy →Your personal data belongs to you. Under DPDP, every company must tell you what they have and delete it if you ask. One email is all it takes.
Get the template email →We investigated 107 Indian company websites. The public report shows what we found.